Home Business Adidas faces criticism after marketing ‘Pride 2023’ women’s swimsuits modeled by a...

Adidas faces criticism after marketing ‘Pride 2023’ women’s swimsuits modeled by a male.

0
7

Adidas is under fire on social media after the brand unveiled its “Pride 2023” swimsuit line and used a male model to promote bathing suits in the “women’s” section of its website.

An obviously male model was showcasing one of the bathing costumes, a vibrant one-piece known as the “Pride Swimsuit,” which was being promoted for $70. The guy was also showing off a pronounced bulge in the crotch area.

The model is shown wearing the one-piece in an accompanying video on the Adidas website. The camera zooms in at one point to show a patch of breast hair protruding above the model’s neckline.

Adidas didn’t specify if the model considers themselves to be male or transgender.

According to the Adidas website, the new “Let Love Be Your Legacy” collection by South African designer Rich Mnisi is “a celebration of self-expression, imagination, and the unwavering belief that love unites.” It was unveiled ahead of June’s Pride Month.

The screenshots from the Adidas website were tweeted by social media influencer Oli London on May 17 in the morning with the comment, “The new Adidas Women’s Swimwear Range modeled by…men.”

Many Twitter users immediately criticized the company for being “woke.”

Riley Gaines, a former NCAA swimming champion and feminist activist, stated: “Women’s swimsuits aren’t accessorized with a bulge,” on Twitter.

“I don’t understand why companies are voluntarily doing this to themselves,” Gaines concluded. They could have at least stated that the suit is “unisex,” but because it is intended to erase women, they chose not to. Have you ever wondered why we so rarely see this turn around?

I have breasts, hips, and no need for an extra pouch of fabric around my labia, a user said in response to another tweet. I suppose it means neither most ladies nor I should wear this bathing suit. Which other situation involves businesses running advertisements to a 1% demographic? 50% of us are women, and we’re still suffering, haha! Make sense of it.

The same user went on to say that she “can accept” Adidas not wanting “real women as a customer,” but she advised the company to “sell it in an LGBT category” rather than advertising it as a women’s swimming suit.

The swimsuit isn’t the only piece of clothing in Adidas’ new Pride range that is listed as “Women’s,” but appears to be worn by men.

On a model that appeared to be female, only the plus-size clothes for women was displayed.

One individual noted on Twitter that “Maybe Adidas does not like large trans models or skinny female models.”

NO COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here